Our people
Our work can only be as good as those who work with us. Our colleagues are knowledgeable yet approachable, analytical yet creative, strategic yet methodical, and above all they LOVE to shop.
Helen Davies
Head of Research
Helen has 20 years industry experience working with many global brands and retailers. Having had an influential role in the development of many truly effective integrated campaigns Helen lends a real strategic point of difference to her consultative collaborations.
A keen shopper herself Helen is only too familiar with the power retail media has to influence purchasing decisions and engage shoppers by really understanding their missions and mindsets.
Helen is a regular contributor to the marketing press and frequent speaker at industry events including topics such as compliance; leveraging shopper insights to maximise sales; the power of shopper marketing; defining category management to engage shoppers and exceed expectations.
If she was a retail outlet she would definitely be famous for the quality of her personal shoppers. A dynamic exterior, funky and modern yet confident and inviting draws a wide range of customers inside. Customers who leave as shoppers, satisfied that they have been fully understood, that it was money well spent, and ready to return again and again.
Dawn Odoi
Senior Retail Consultant
Dawn has many years senior experience in research – far too many for her to wish to mention here.
Her expertise covers many diverse fields including shopper behaviour, attitudinal work, NPD, food packaging, food testing and POS.
Dawn is fully versed with design and production techniques of retail media placing her in an enviable position to advise her clients how best to bridge the gap between insights and in-store implementation of communication messaging and influencing. She works rigorously with store managers to better engage staff and their shoppers and to identify those ever important insight nuggets that truly make a difference in the retail environment.
Dawn is methodical in her approach, dedicated to delivering ROI, and a strong believer in preservation of the environment.
Catherine Marsden
Retail Consultant
Catherine is the team’s fashion guru. Never outdated, at the forefront of latest trends, she brings a creative edge to her approach and is a key influencer.
Understanding retail environments is at the heart of Catherine’s world and she brings a wealth of client side brand merchandising and category management experience to the agency.
A true Bridget Jones, Catherine is sociable, fond of a glass of Chardonnay and makes a mean chilli. Now if she was a retail store she’d definitely be a department store – versatile, confirmed quality, everything you need under one roof.
The senior team is complemented by some truly talented retail execs who are regularly out and about on the high street, in the shopping malls, in the local neighbourhoods as well as the thriving metropolis, talking to staff, to shoppers, to the man on the street, monitoring trends, looking for new angles and gauging effectiveness.
We also have a reliable network of freelancers for those days when the shopping just gets too tough. Retail consultants, auditors, quantitative and qualitative interviewers who share our passion for retail, understand our values and philosophies and who are now just as much a part of our team as our permanent colleagues.