I shop, therefore I am

Shopper insights

Let us have a look at your next brief and we’ll take a fresh look at your environments, your brands, your shoppers. We’ll suggest how we would approach your objectives and clearly communicate the depth of insights we would deliver, be they factual, psychological, insightful, creative, analytical, financial or any combination of.

We offer a wide range of consultative, qualitative and quantitative methodologies to understand retail environments, engage shoppers, aid and support creative applications, improve shopper marketing and prove the effectiveness of retail media campaigns and subsequent return on investment.

Walk the store

Our unique tool to understand retail environments, analyse categories, identify opportunities and barriers. This is a real visual analysis by our own expert consultants considering space, POS, category management, adjacencies, messaging, impact. It can prove an invaluable tool to offer a situation analysis and to develop and influence creative briefs and responses.

Staff depth interviews

Staff are at the heart of the retail environment. They are key influencers. They engage with shoppers every day. They are the often forgotten element in the jigsaw, offering an in-depth picture to both the shopper and the retail environment itself. Not only can we gain invaluable insights from depth interviews but we can also engage staff by presenting the positive value of retail communications, category management and shopper marketing. We can also formulise plans to improve compliance and maximise campaign ROI.

Shopper exit interviews

Speaking to shoppers to understand how they engage with an innovative medium helped us to understand the value of implementing whispering windows in flagship stores.

We regularly speak with shoppers to gain robust quantitative data to assist in building short and long term strategic plans for brands, channels and retail estates. Recent activities have helped formulate new creative platforms, rationalise in-store messaging and support ROI statistics.

Accompanied shops

Our work in live store environments, probing shoppers for how they really navigate stores and delving deep into their shopping mode has provided that elusive golden nugget on numerous occasions

Observational video

Shoppers de-select in-store. They need cut-through to engage them and navigational cues to shop a category. The first shopper is clearly interested but no visual aid is at hand and she departs without a purchase and unsatisfied. The addition of bus stops clearly segments the category and the shopper can clearly identify with a promotional offer through the shelf barker.

It's amazing how much film can bring data to life and illustrate barriers and opportunities. How we, and more importantly our shopper thinks they behave and how they actually behave in a live environment are very different. Actually observing them, with our own eyes or those of a camera really builds the knowledge bank that defines engagement improvement. The more we can erode that gap between sight and engagement the more we can actively influence sales.

POS effectiveness and ROI

With budgets becoming tighter it’s becoming increasingly important to ensure the best choice of retail communication, be it the location, the message, the merchandising. We are finding more and more of our efforts being channelled into identifying the most effective communication kit for a brand in terms of its ROI against specific objectives. Prove the value of the spend then logically its worth trading up and spending more.

Whatever your objectives our team will always work passionately to deliver outstanding results. Results that make a difference. A difference that makes shopping really worthwhile.